For most organizations, social media seems to be a waste of time. Described as a free to play, pay to win type situation, the actual penetration of most social media messages posted by businesses is low - about 10% for twitter posts and hashtags, and an astonishing 2.5 percent for posts made to a company's Facebook page.
Indeed, while having a social media strategy is a very good idea to reach more people, it should not be the main focus of any particular nonprofit that is attempting to grow its brand. Instead, an organization should have social media serve a role, but in a supporting manner to more traditional advertising, such as print, radio, TV, and web pages. By doing that, a nonprofit can minimize money spent on social media advertising and focus it elsewhere.
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Here are the star companies that have succeeded in their corporate social responsibility (CSR) programs. The companies were gathered by Civic 50, a national initiative to survey and rank S&P 500 corporations on how they engage with the communities they serve and utilize best practices in their corporate cultures.