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In a part two of a three part series from Black Star News, the authors of this article share their interview with Christopher E. Lee, CEO of Think Inspired.
They talked with Lee and share a summary of Lee's insights into why it is important for nonprofits to know and monitor their brand.
Lee talks about the branding process, where it begins with the organization's mission and vision. The branding process includes the key individuals (internal and external) to the organization, a close look at organizational culture, and having a branding strategy.
According to Lee, organizations should have brand identity components such as a logo, official color schemes, and tagline, which will be the basis for all future, online and offline marketing elements.
Lee also shares the key elements of a branding program and answers how an organization know if its brand is working or not.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
"Having a purposeful job actually does transform someone's life," says Edwin Walsh, who runs a social enterprise in Australia called Assembled Threads. "You actually are moving someone from...more
Canada is putting its money where its mouth is, with a $2.5 million investment in five projects in India meant to help the country's poor, the Toronto Star reports. "Many of these novel projects...more
Foundation: Community Foundation of Southern Indiana
"When you see the kids interacting and them building communitythat's what it is," says Camp Quality Kentuckiana executive director Eddie Bobbitt. "It's bigger than fishing and pie fights." The...more
The Whitfield Education Foundation is holding its annual golf tournament Monday in Dalton, Ga., and it's using the event to raise money for teacher grants. The foundation's executive director,...more
Foundation: Community Giving Foundation
"There's one simple statement that we see a lotthat is 'be kind,'" said Kara Seesholtz, CEO of the Community Giving Foundation, after students from 15 school districts in central Pennsylvania handed...more
The Alzheimer's Association's Forget-Me-Not program has a new toy in its arsenal: fidget blankets. The Madison Hospital in Alabama has received a $2,500 grant from the Huntsville Hospital...more
If you're looking for a place to get buff and healthy, the YMCA in Corry, Pa., might be just the place for you. That's because two new employees there have joined the staff, the Times of...more
A Missouri State University student has won an Emmy for his behind-the-scenes look at a Springfield zoo, the Springfield News-Leader reports. Jon Mabee taught film and television students to film...more
"We want to bring a higher level of integrity to the sales and marketing process and continue to rectify our systems to support our franchisees," Chris Stolzman, CEO of Castle Rock Hormone Health,...more
"Africa faces significant healthcare challenges," says Mopelola Ajegbile, founder of Pishon Health. "However, the continent is also brimming with talented innovators developing solutions...more
Nonprofit Management News from...
Rockefeller Foundation
Winthrop Rockefeller Foundation
New York Community Trust
Global Fund for Women
Tides Foundation
Whitefish Community Foundation
Community Foundation of Broward
Rhode Island Foundation
Porter County Community Foundation
Community Foundation of Jackson Hole
Social Entrepreneurship
Spotlight
Calgary Social Enterprise Offers High-Tech Services by People with Autism
Meticulon, a project of Autism Calgary Association in partnership with the federal government and the Sinneave Family Foundation, operates as a social enterprise that renders high-tech services provided by people with autism, leveraging their natural abilities at requiring attention to detail, repetition, and sequencing.
