Home
About Us
Justin M. Berg, assistant professor at Stanford University Graduate School of Business, investigates an understudied part of the creative process in a new paper that appears in Organizational Behavior and Human Decision Processes.
Berg conducted five experiments in which participants tackled creative projects, like devising an innovative piece of fitness equipment or a mechanism to keep people from falling asleep in self-driving cars.
He tested how well people were able to assess the potential creativity of their ideas. Berg found when participants spent only a little time developing their ideas, their predicted rankings remained correct. When they spent more time fleshing out their ideas, the idea they thought was their second best actually finished the highest in creativity.
Researchers also asked independent raters to judge how abstract each idea was. Berg found that the ideas initially ranked second in terms of creativity were also more abstract than the ideas ranked first.
Taking cue from the study, Berg offers simple takeaways when developing new ideas when opting for initial ideas that are more concrete, developing two rather than one idea to maturity, and not sharing a more abstract idea unless there is certainty in it.
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
"Having a purposeful job actually does transform someone's life," says Edwin Walsh, who runs a social enterprise in Australia called Assembled Threads. "You actually are moving someone from...more
Canada is putting its money where its mouth is, with a $2.5 million investment in five projects in India meant to help the country's poor, the Toronto Star reports. "Many of these novel projects...more
Foundation: Community Foundation of Southern Indiana
"When you see the kids interacting and them building communitythat's what it is," says Camp Quality Kentuckiana executive director Eddie Bobbitt. "It's bigger than fishing and pie fights." The...more
The Whitfield Education Foundation is holding its annual golf tournament Monday in Dalton, Ga., and it's using the event to raise money for teacher grants. The foundation's executive director,...more
Foundation: Community Giving Foundation
"There's one simple statement that we see a lotthat is 'be kind,'" said Kara Seesholtz, CEO of the Community Giving Foundation, after students from 15 school districts in central Pennsylvania handed...more
The Alzheimer's Association's Forget-Me-Not program has a new toy in its arsenal: fidget blankets. The Madison Hospital in Alabama has received a $2,500 grant from the Huntsville Hospital...more
If you're looking for a place to get buff and healthy, the YMCA in Corry, Pa., might be just the place for you. That's because two new employees there have joined the staff, the Times of...more
A Missouri State University student has won an Emmy for his behind-the-scenes look at a Springfield zoo, the Springfield News-Leader reports. Jon Mabee taught film and television students to film...more
"We want to bring a higher level of integrity to the sales and marketing process and continue to rectify our systems to support our franchisees," Chris Stolzman, CEO of Castle Rock Hormone Health,...more
"Africa faces significant healthcare challenges," says Mopelola Ajegbile, founder of Pishon Health. "However, the continent is also brimming with talented innovators developing solutions...more
Nonprofit Management News from...
Community Foundation of Southern Indiana
Community Giving Foundation
National Philanthropic Trust
Rockefeller Foundation
Community Foundation of Fayette County
Community Foundation of Western North Carolina
Winthrop Rockefeller Foundation
New York Community Trust
Global Fund for Women
Tides Foundation
Social Entrepreneurship
Spotlight
Building a Million Dollar Company Where Everyone Counts
Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.
