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"To sum it up, it is 3 times harder to acquire a new donor today than it was 10 years ago," writes Mathieu Stern in the Next Web.
Stern, who has worked with nearly 100 nonprofit organizations over the past decade, says they all want to do more good and need to generate new donors.
But "with the rise in customer acquisition costs," the future of digital fundraising is changing rapidly, forcing nonprofits to adapt and find new ways to engage donors.
Customer acquisition costs, or CAC, have been steadily increasing over the past decade, making it harder for nonprofits to reach their fundraising goals.
In 2012, the average CAC for nonprofits was $93; in 2018, it's $141, a 51% increase.
"Still, despite increased costs, nonprofits must continue to prioritize customer acquisition as a key component of their fundraising strategies," Stern writes.
There are a number of solutions to this problem, including crowdfunding and using psychological nudges such as social proof to get donors to give more.
But retention is another problem, with the average retention rate for new donors being 46%.
"By working harder to keep new donors more engaged, organizations can increase revenue without increasing expenses," writes Stern.
"This means that even as nonprofits are spending more money to acquire new donors, they are also
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
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Foundation: Community Giving Foundation
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Social Entrepreneurship
Spotlight
Building a Million Dollar Company Where Everyone Counts
Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.
