Home
About Us
"To sum it up, it is 3 times harder to acquire a new donor today than it was 10 years ago," writes Mathieu Stern in the Next Web.
Stern, who has worked with nearly 100 nonprofit organizations over the past decade, says they all want to do more good and need to generate new donors.
But "with the rise in customer acquisition costs," the future of digital fundraising is changing rapidly, forcing nonprofits to adapt and find new ways to engage donors.
Customer acquisition costs, or CAC, have been steadily increasing over the past decade, making it harder for nonprofits to reach their fundraising goals.
In 2012, the average CAC for nonprofits was $93; in 2018, it's $141, a 51% increase.
"Still, despite increased costs, nonprofits must continue to prioritize customer acquisition as a key component of their fundraising strategies," Stern writes.
There are a number of solutions to this problem, including crowdfunding and using psychological nudges such as social proof to get donors to give more.
But retention is another problem, with the average retention rate for new donors being 46%.
"By working harder to keep new donors more engaged, organizations can increase revenue without increasing expenses," writes Stern.
"This means that even as nonprofits are spending more money to acquire new donors, they are also
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
The CEO of the nation's second-oldest civic monument has been ousted over allegations of financial impropriety at Dallas' Fair Park, the Dallas Morning News reports. On May 1, Brian Luallen...more
The winner of this year's Sustainova Startup Challenge in Saudi Arabia has a message for the rest of the world: "If you want to save the planet, you have to start now." The startup contest,...more
"I didn't want to acknowledge any life challenges I had along the waywhich left me feeling burnt out from not showing my whole self," says Trish Boes, founder and CEO of UnlimitMe. But now, she...more
Foundation: Gates Foundation
One of the world's richest men is pushing to make Hong Kong a "philanthropic hub" in the region. The city's chief executive, Leung Chun-ying, says he wants to make it "a bridge between China and...more
"When I came to Harare from Zaka, I had nobody and knew nobody, but I had to define my career path and carve my own niche, hence the confidence that all these important people here now have in...more
Illinois American Waterthe largest regulated water and wastewater utility in the USis making a splash in its home state with a $200,000 donation to help clean up the Ohio River. The utility has...more
It's not every day that a small town gets to throw out the first pitch at a Minnesota minor league baseball game, but that's exactly what's happened in Winnebago. The Mankato MoonDogs are holding...more
Foundation: Whitefish Community Foundation
"But wait. We're not done yet." That was the message from Lois Davis, CEO of the Whitefish Community Foundation, as it handed out $520,300 in grants to 68 nonprofit organizations in the...more
If you've got a strong work ethic and the ability to work nights and weekends, a warehouse job might be just what you're looking for. The Children's Place, a children's clothing and gear company...more
There's a "revolutionary innovation" in education that could make it a lot easier for parents to track their kids' progress, according to a post at Education Week. Permanent Education Numbers, or...more
Social Entrepreneurship
Spotlight
Partnerships in Social Enterprises Can Increase Social Impact
Chief executive of HCT, Dai Powell, shares the experiences and practical lessons he learned along the way when teaming up with Ealing Community Transport to deliver site transport during the Olympic Park construction.
