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When it comes to fundraising, not much is known about corporate donors.
But when it comes to targeting them, not much is known about corporate donors at all.
That's according to UHY Advisors' " 2024 Not-for-Profit Trends Report," which polled more than 230 executives from not-for-profit organizations across a wide range of sectors.
Here are some of the highlights: Only 36% of not-for-profit organizations say they've seen an increase in funding over the past year, compared to 35% who say they've seen a decrease.
27% say they've considered merging with another organization.
41% say they've partnered with other organizations to deliver programs and services 41% say they've started targeting new populations 41% say they've considered shifting their fundraising and development strategies more toward corporate donors 30% say they've decided to do so 34% say they've stuck with their existing strategies