The Pasadena Tournament of Roses Association has partnered with Albertsons Companies Foundation to aid those impacted by the Eaton Fire.
The AlberTSons, Vons, Pavilions Foundation will allocate $1 million in gift cards to the Pasadena Tournament.
The Pasadena Tournament is collaborating with the Partnership for Children, Youth & Families, a network of local community organizations, and other nonprofits coordinating relief efforts.
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In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.