The Scarcity of Money From Nonprofit Major Donors

credit: Wikipedia

Paul D'Alessandro: No shortcuts exist to finding and creating meaningful relationships with major donors.

He says wealthy donors are no longer walking among the rest of us, and during economic and social uncertainty, they're pulling back from giving.

If you want to future-proof your fundraising, skip the top 1% unless you're willing to invest five to 10 years, he says.

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