This is the time for nonprofits to invest in building and maintaining a secured data culture. According to a recent survey, 31% of organizations claim they are data-driven, which is down from 32% last year.
To build a data-driven culture, philanthropic and nonprofit organizations should consider personal and professional data as their major business asset, which can help them centralize data governance to promote marketing efforts.
Organizations should develop a data strategy task force, where they can start with cross-functional teams to work together to build shared data practices.
Then, they identify their data management practices and create a roadmap for data management optimization. They also need to be transparent and share workplace culture, which includes their vision, mission and values.